OWNER'S EQUITY
About Us
Most people spend their careers building someone else's equity.
Ownership changes that.
Buying a business that already works gives you customers, a team and cash flow on day one, without the years of risk that come with starting from zero.
Owner's Equity exists because of what is happening right now:
→ A salary is income, not an asset. Jobs feel less secure every year, and a paycheck stops the day you do.
→ A generation of owners is retiring. Baby boomers own more small businesses than any generation before them, and many have no one lined up to take over.
→ The money is there. SBA loans let a first-time buyer purchase a profitable business with a fraction of the price as a down payment.
DOOR 1
Buy it
Take over a business that already works.
DOOR 2
Build it
Build from scratch, with your eyes open.
DOOR 3
Back it
Keep the paycheck and still own something. Back someone else's deal: you own a piece; they run it.
OUR MISSION
Simply put, we help people at the start of the journey make the right ownership decision, before they bet their savings on it.
Buy a business, start one, or stay in your job and back someone else's deal. Making the right decision, for you, is 80% of your future success. The rest is hard work and discipline.
Meet Michael Crow
FOUNDER, OWNER'S EQUITY · AUTHOR, OWN YOUR LIFE
Michael Crow is the author of Own Your Life: The Second-Act Guide to Owning a Business and Building Real Wealth, launching December 1, 2026.
He started as a CPA at Price Waterhouse, then served as SVP and CFO of the international division of Security Pacific. He has spent the four decades since buying, building and selling businesses.
Owner's Equity is where he shares what he has learned: what to buy, what to avoid, and how to make the first decision the right one.
Michael has spent 40 years in deals worth more than $2 billion. He grew National Investment Managers from 4 employees to more than 800, and from $200 million to $13 billion in assets under administration, through 25+ acquisitions. He also built and sold a $600 million-plus portfolio of 5,000 apartment units.
Today he leads Dunross Capital Partners and his family's permanent-capital holding company, which buys and builds essential service businesses and real estate.
He has made 25+ acquisitions and start-ups, and learned a few expensive lessons along the way. He shares those lessons every week on YouTube and in this newsletter.
He holds an OPM from Harvard Business School, is a CPA and a licensed real estate broker, and is a former jet-rated pilot. He lives in East Hampton, New York.
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